Senior Search Consultant and Digital Marketer
based in Essex and Suffolk.
More information about me including my background, who I have worked with and a few examples of previous projects.
I’m a Senior Search Consultant with over 10 years experience, having entered the SEO arena back in 2007/8. I started in-house, before moving agency-side for ~6 years and eventually into freelance. I’ve seen tremendous change in this time, witnessing the developments of search firsthand and the many evolutions in and around.
I’ve always had a passion for the technical side and love auditing websites, grappling large-scale data and any excuse to get clever with a nested formula! I’m constantly improving methodologies, enjoy problem solving, and finding new ways to visualise data for assimilation and actionable insight.
On the other side of my life, SEO gave me much more than a passion and career. My first agency application in 08/09 was put on hold after someone too experienced to pass up joined the running. True to their word, they hired me a few months later on the next hiring round and the previously hired was assigned to train and mentor me.
This proved to be the greatest happenstance of my life. Within weeks I gained my closest friend, within months we were living together, within a year we were engaged and all these years later, blissfully married. We have worked together across two agencies, for almost half of our careers, witnessing and sharing many of our achievements side-by-side.
Proud to have worked with
In just 12 months, we achieved a 290% YOY non-brand organic traffic growth. My work included keyword research, technical rebuild specification and management, international expansion support (Malta, Netherlands, Germany, France and Italy), internal support, content marketing, mobile site rebuild, custom reporting and more. As a result of the combined work, they achieved hundreds of #1 rankings in Google UK.
Global Betting Client
I worked on a six month project with a leading blue chip company in the global betting market in 2012. My focus was mainly around reducing the damage of negative SEO campaigns and high volume content marketing, achieving incredibly ambitious targets.
Legoland, Alton Towers, Thorpe Park, Chessington.
I worked with the short breaks arm of the Merlin-owned theme parks from 2011 – 2012. My work included a heavy focus on content marketing, along with SEO support, technical reviews, internal support, on-site training, lead generation and more.
My work included intensive keyword research, to capture additional opportunities outside of their direct offering, along with a strong focus on non-traditional content marketing ideas for outreach, PR and overall brand visibility. The client was unable to make any changes to their online portfolio so I was entirely reliant on other marketing activities and channels to generate traffic, leads, conversions and overall brand awareness.
OM Yoga Pages was the first yoga-centric social network. In addition to the social dynamics, we also introduced events, business listings, music, videos, stories, discount vouchers, classifieds, a continued professional development forum and more! My title as SEO and Project Manager, though broad, was not reflective as I was involved with all aspects of the social network being planned and built. Starting with nothing but a brand name, a challenging budget and less than 12 months to complete, together three people collaborated and created OM Yoga Pages – myself, a designer and one very dedicated developer!
How I've helped
Using data-driven research methodologies, I identify search opportunities and how to optimise for these, improving organic visibility and driving targeted traffic. Recommendations made include UX and CRO principles.
Creating, distributing and promoting high quality content to engage and attract a clearly defined audience.
Support and Training
Whether its consulting or project management, a lot of my time is spent giving support or training. For larger brands with an in-house team, I often provide training sessions. For shoestring budgets, I have taken on the entirety.
More testimonials on my Linkedin
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